Terms of Service

LESARI OÜ

Version: 2.0
Last updated: 27 October 2026
Effective date: 27 October 2026

These Terms of Service (“Terms”) govern your access to and use of the website, products, and services provided by LESARI OÜ (“LESARI”, “Company”, “we”, “us”, or “our”).

By accessing our website, creating an account, or placing an order, you acknowledge that you have read, understood, and agree to be bound by these Terms, together with our Privacy Policy, Cookie Policy, Children’s Photo Policy, and Returns and Refunds policy.

If you do not agree with these Terms, please do not use our website or purchase our products.

Your statutory rights. If you are a consumer, nothing in these Terms limits or excludes the rights you have under the mandatory consumer protection laws of your country of residence. Where any provision of these Terms conflicts with such a right, the statutory right prevails and the conflicting provision does not apply to you.

Language. These Terms are drawn up in English. Where we make a translation available, you may rely on the version in the language in which your order was placed. A copy of your contract is stored by us and is available on request; we recommend that you also save your order confirmation.

1. Company Information

Company	LESARI OÜ
Legal form	Osaühing (private limited company)
Country of registration	Republic of Estonia
Registry code	17372020
Date of registration	13 November 2025
VAT number	EE102926260
Registered address	Kaupmehe tn 7-120, Kesklinna linnaosa, 10114 Tallinn, Estonia
Register	Estonian Business Register (Äriregister)
Email	[email protected]
Contact form	lesari.com/en/contact
Response time	Within 48 hours

How to reach us. We do not operate a telephone line. You can contact us by email at [email protected] or through the contact form on our website, and we reply to every enquiry within 48 hours. This is a commitment, not an estimate: if we have not replied within 48 hours, treat your message as unanswered and escalate it by replying to the same thread.

2. Eligibility

To create an account or place an order you must:

• be at least 18 years old, or the age of majority in your country of residence;
• have the legal capacity to enter into a binding contract; and
• provide accurate and complete information.

Our services are not directed at children, and children may not create accounts or place orders. Products are purchased by adults for the benefit of a child.

3. Accounts

You may browse our website without an account, but certain features require registration.

You are responsible for keeping your account credentials confidential and for all activity carried out through your account. Notify us immediately at [email protected] if you believe your account has been accessed without authorisation.

You may close your account at any time from your account settings or by writing to [email protected]. Closing your account does not cancel orders already in production, and does not affect records we are required to retain by law.

We may suspend or terminate an account where the account holder has materially breached these Terms, where we have reasonable grounds to suspect fraud or unlawful activity, or where required by law. Except where immediate action is necessary, we will give notice and an opportunity to remedy the breach, and we will refund amounts paid for any order we cancel as a result.

4. Our Products and Services

LESARI provides an online platform enabling customers to create personalised printed and digital storybooks, educational content, and other customised products based on information and materials provided by the customer.

Depending on the product, personalisation may include the child’s name, age or age group, language, appearance preferences and character features, uploaded photographs, personalised text or dedication, and other options available at the time of purchase.

AI-assisted creation. Personalisation features are created or enhanced using artificial intelligence and other automated technologies. In accordance with Article 50 of Regulation (EU) 2024/1689 (the “AI Act”), we inform you that the illustrations and certain text elements in our products are generated by artificial intelligence.

Artistic interpretation. Illustrations, characters, colours, facial features, hairstyles, clothing, and proportions are artistic interpretations created in the style of the product selected. Variation between an uploaded photograph and the final illustration is inherent to the process and is not a defect. We describe our products accurately and show representative examples before purchase so that you can judge what to expect.

Changes to the service. We may modify, update, replace, suspend, or discontinue any feature, product, or service. Such changes do not affect orders already confirmed: an order that has been accepted will be fulfilled as described at the time of purchase, or, if that is not possible, cancelled and refunded in full.

5. Personalisation Data

To create a personalised product you must provide accurate and complete information. You are responsible for:

• the accuracy of personalisation details;
• the spelling of names, dedications, and other text;
• selecting the correct language and product options;
• uploading a photograph of adequate quality; and
• checking all details before completing your order.

Your opportunity to check. Before your order is finalised, we present a summary of your personalisation details for your confirmation. Please review it carefully.

Changes after ordering. Personalisation details can be changed until production begins. Contact [email protected] as soon as possible — we will accommodate changes where production has not started, without charge. Once production has begun, changes are generally no longer possible.

We are not responsible for errors in a finished product that result solely from inaccurate or incomplete information you provided and confirmed. This does not affect your statutory rights where the product is defective for other reasons.

6. User Content

You may upload photographs, text, names, dedications, and other materials (“User Content”).

Ownership. You retain full ownership of your User Content. We acquire no ownership of it.

Licence. You grant LESARI a limited, non-exclusive, worldwide, royalty-free licence to store, reproduce, process, and modify your User Content solely to the extent necessary to create, produce, deliver, and support the product you have ordered, and to handle any related complaint or warranty claim. This licence:

• does not permit any public display, publication, or promotional use of your User Content;
• does not permit use of your User Content to train artificial intelligence models;
• may be sub-licensed only to our processors, and only for the purposes above; and
• terminates when the User Content is deleted in accordance with our Privacy Policy and Children’s Photo Policy.

Any promotional use of an image would require your separate, specific, written consent, which you are free to refuse.

Your warranties. You represent and warrant that:

• you own or have obtained all rights, permissions, and consents necessary to submit the User Content;
• submitting it does not infringe the intellectual property, privacy, publicity, or other rights of any third party, including but not limited to any other individual who appears in an uploaded photograph;
• where the User Content includes a photograph of or information about a child, you are a parent, legal guardian, or another person legally authorised to provide it;
• the User Content does not contain viruses, malware, or other code capable of damaging or disrupting our systems or those of any third party; and
• the User Content complies with applicable law and these Terms.

Prohibited content. You may not upload content that is unlawful, defamatory, abusive, discriminatory, sexually explicit, violent, deceptive, or that infringes third-party rights. We may refuse, suspend, remove, or decline to process User Content that breaches these Terms or applicable law. Where we refuse an order on this basis, we will tell you why and refund any amount paid, unless prohibited from doing so by law.

Reporting. If you believe that content has been uploaded to LESARI in breach of your rights — including a photograph of a child uploaded without authority — contact [email protected] with the subject line “Unauthorised upload”. The procedure we follow is set out in Section 10 of our Children’s Photo Policy.

7. Orders, Prices, and Payment

7.1 Formation of the contract

The display of products on our website is an invitation to treat, not an offer. Your order is an offer to purchase. A binding contract is formed only when we send you an order confirmation by email. If we cannot accept your order, we will tell you and refund any amount paid in full.

We may refuse or cancel an order in cases of suspected fraud, unauthorised payment, an obvious pricing or technical error, unavailability, or breach of these Terms.

7.2 Prices and taxes

All prices displayed to consumers include value added tax at the applicable rate. Delivery charges are shown separately and are displayed in full before you complete your order. No charge is applied that has not been disclosed to you before you place the order.

For deliveries outside the European Union, customs duties, import taxes, and handling fees may be charged by the destination country. These are payable by the customer and are not included in our prices. We indicate at checkout where such charges may apply.

7.3 Payment

Payment is made using one of the methods offered at checkout and is processed by authorised third-party payment providers. LESARI does not store or have access to your full payment card details.

If payment cannot be authorised or completed, we may suspend or cancel the order.

7.4 Pricing errors

If an obvious pricing or typographical error affects an order, we will contact you before proceeding. You may confirm the order at the correct price or cancel it, and we will refund any amount paid in full. We will not require you to pay a higher price without your agreement.

8. Production and Delivery

Each product is individually produced after your order has been confirmed and payment has been received.

Delivery period. We will deliver your order within the period stated at checkout and in any event no later than 30 days after the contract is concluded, unless a longer period is expressly agreed with you at the time of purchase.

If we fail to deliver within that 30-day period (or, where a longer period was expressly agreed, within that longer period), you may ask us to deliver within an additional period appropriate to the circumstances. If we fail to deliver within that additional period, or if the agreed delivery date was essential to you and made known to us, you may cancel the contract and receive a full refund of all amounts paid, without undue delay.

Estimates. Estimated production and dispatch times shown on our website are indicative. They do not shorten or extend the statutory 30-day period above.

Risk and title. For physical products, risk of loss and title pass to you when you, or a person you have designated other than the carrier, takes physical possession of the goods.

Address accuracy. You are responsible for providing a complete and accurate delivery address. If a parcel is returned to us because the address was incorrect or incomplete, or because delivery was refused or not collected, we will contact you to arrange redelivery; a further delivery charge at cost may apply. This does not affect your right of withdrawal or your statutory rights where these apply.

Delays outside our control. We are not responsible for delays caused by events outside our reasonable control, but we will keep you informed and, where a delay becomes unreasonable, you may cancel and receive a full refund.

Digital products. A digital product is delivered when the download link or file is made available to you, and we will tell you by email when it is ready. Your download link remains valid for 12 months from delivery; if it expires or fails, contact [email protected] and we will reissue it at no charge. To open our digital books you need a device capable of displaying PDF files; no other software or account is required, and the files carry no technical protection measures that limit where you can read them.

9. Right of Withdrawal

This section applies to consumers resident in the European Union and the European Economic Area. Consumers elsewhere may have equivalent or greater rights under local law, which are unaffected.

9.1 The general right

As a consumer, you generally have the right to withdraw from a distance contract within 14 days without giving any reason. The withdrawal period expires 14 days after the day on which you, or a third party indicated by you other than the carrier, acquires physical possession of the goods.

To exercise this right, you must inform us of your decision by a clear statement — for example, an email to [email protected]. You may use the model withdrawal form in Annex A, but you are not obliged to. To meet the deadline it is sufficient to send your communication before the period expires.

Effects of withdrawal. We will reimburse all payments received from you, including standard delivery costs, without undue delay and no later than 14 days from the day we are informed of your decision. We will use the same means of payment you used, unless you agree otherwise; you will not incur any fees for the reimbursement. We may withhold reimbursement until we receive the goods back or you supply evidence of having sent them.

You must send the goods back without undue delay and no later than 14 days from the day you communicate your withdrawal. You bear the direct cost of returning the goods. You are liable only for any diminished value resulting from handling beyond what is necessary to establish their nature, characteristics, and functioning.

9.2 Exception for personalised products

The right of withdrawal does not apply to goods that are made to your specifications or are clearly personalised, in accordance with Article 16(c) of Directive 2011/83/EU.

Because our personalised books and products are manufactured individually according to the name, photograph, and other details you supply, they cannot be resold or reused, and the right of withdrawal is therefore excluded once production has begun. You are informed of this exclusion before you place your order and you confirm it at checkout.

Before production begins, you may cancel your order free of charge by contacting [email protected], and you will receive a full refund.

The exclusion applies only to the personalised element of your order. Any non-personalised item purchased at the same time remains subject to the full 14-day right of withdrawal described in Section 9.1.

9.3 Digital products

This section applies if you purchase a digital product, such as a downloadable book.

Where you purchase digital content that is not supplied on a tangible medium, you lose the right of withdrawal once performance has begun, but only if:

• you have given your prior express consent to performance beginning before the withdrawal period expires;
• you have acknowledged that you thereby lose your right of withdrawal; and
• we have provided you with confirmation of that consent and acknowledgement on a durable medium.

At checkout we ask you to confirm both points by separate, unticked checkboxes, and we include confirmation in your order confirmation email. If you do not give that consent, delivery of the digital product will begin after the 14-day period has ended.

10. Legal Guarantee, Complaints, and Refunds

How to report a problem, return a product and receive a refund is explained step by step in our Returns and Refunds policy. This section sets out the rights it is based on.

10.1 Your statutory rights

If you are a consumer in the EU, you benefit from a legal guarantee of conformity of two years from delivery under Directive (EU) 2019/771, and for digital content under Directive (EU) 2019/770. Where the laws of your country provide a longer period or additional rights, those apply.

If the product does not conform to the contract, you are entitled to have it brought into conformity — by repair or replacement — or, where that is not possible, disproportionate, or not carried out within a reasonable time and without significant inconvenience to you, to a proportionate price reduction or to terminate the contract and receive a refund. In the first year after delivery, a lack of conformity is presumed to have existed at delivery unless we prove otherwise.

Nothing in these Terms shortens that period or restricts those remedies.

10.2 How to make a claim

Contact [email protected] with your order number, a description of the problem, and, where the issue is visible, clear photographs.

We ask you to contact us within 14 days of noticing a problem so that we can resolve it quickly. This is a request to help us help you — it is not a deadline, and it does not limit your two-year statutory rights.

We will acknowledge your claim within 48 hours and tell you how we propose to resolve it within 14 days.

10.3 Remedies

Where a product is defective, damaged in production or transit, or materially different from the order we confirmed, we will replace it free of charge or, where you are entitled to it, provide a refund or price reduction. Where the law gives you the choice of remedy, that choice is yours.

10.4 What is not a defect

The following are not defects and do not give rise to a claim, provided the product otherwise conforms to the contract and to the description and samples shown before purchase:

• personalisation errors resulting from details you entered and confirmed;
• poor results caused by an uploaded photograph that was blurred, dark, heavily cropped, or otherwise unsuitable, where we informed you of the image requirements before upload;
• minor colour variation between an on-screen preview and a printed product;
• reasonable artistic variation inherent in the personalisation and AI-assisted illustration process, as described in Section 4;
• ordinary variation inherent in printing and binding.

Where an uploaded image is clearly unsuitable, we will contact you before production rather than print a poor result.

11. Complaints and Dispute Resolution

We would like to resolve any problem directly. Please contact [email protected] in the first instance; we will respond within 48 hours and aim to resolve complaints within 14 days.

Alternative dispute resolution. If we cannot resolve your complaint, you may refer the matter, free of charge, to:

• the Consumer Disputes Committee (Tarbijavaidluste komisjon) at the Estonian Consumer Protection and Technical Regulatory Authority, Endla 10a, 10142 Tallinn, Estonia — www.tarbijakaitse.ee; or
• for cross-border disputes within the EU, your national European Consumer Centre (ECC-Net) — www.eccnet.eu.

Please note that the European Commission’s Online Dispute Resolution platform was discontinued on 20 July 2025 and is no longer available.

Referring a dispute to an ADR body does not affect your right to bring court proceedings - see Section 16 (Governing Law and Jurisdiction) for which courts have jurisdiction over your claim.

12. Intellectual Property

All content on our website and in our products — text, illustrations, artwork, characters, designs, graphics, logos, photographs, video, software, layouts, templates, and AI-generated assets (“Content”) — is owned by or licensed to LESARI and, to the extent protectable under applicable law, protected by copyright, trade mark, and other intellectual property laws. Your User Content is excluded from this Section and remains yours.

What you receive. Purchasing a product gives you ownership of the physical copy, and for digital products a perpetual, non-exclusive, non-transferable licence to use the file for personal, non-commercial purposes.

What you may do. You may read, display, and enjoy the product; give a physical copy as a gift; make a personal backup of a digital file; and share photographs or videos of your product on social media for personal, non-commercial purposes.

What you may not do without our prior written permission:

• reproduce, copy, or distribute our products or website content commercially;
• create derivative works based on our illustrations or templates;
• resell, sub-license, publish, or commercially exploit any part of our products or Content;
• use our trade marks, logos, or brand name; or
• use our Content to train artificial intelligence or machine learning models.

If you believe content on our website infringes your rights, contact [email protected] with details and we will investigate promptly.

13. Acceptable Use of the Website

You may not use our website to break the law, infringe anyone’s rights, upload malicious code, attempt unauthorised access, scrape or harvest data at scale, interfere with the operation of the site, or misrepresent your identity.

14. Liability

Nothing in these Terms excludes or limits our liability for:

• death or personal injury caused by our negligence;
• fraud or fraudulent misrepresentation;
• defective products under the product liability regime applicable in your country (whether under Council Directive 85/374/EEC, its successor Directive (EU) 2024/2853 once implemented, or equivalent national law);
• breach of your mandatory statutory rights as a consumer; or
• any other liability that cannot lawfully be excluded or limited.

Subject to the above:

What we are responsible for. We are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. Loss or damage is foreseeable if it was obvious that it would happen, or if both parties knew it might happen at the time the contract was made.

What we are not responsible for. We are not liable for loss of profit, loss of business, business interruption, or loss of business opportunity. This exclusion does not apply to consumers acting outside their trade, business, craft, or profession.

Cap on liability. Except where liability cannot be limited as set out above, and except in cases of intent or gross negligence, our total liability in connection with any order is limited to the greater of the amount you paid for that order or EUR 100.

Website availability. We do not guarantee that our website will be uninterrupted or error-free, and we may suspend it for maintenance.

Events outside our control. We are not liable for delay or failure caused by events beyond our reasonable control, including failures of internet or hosting services, payment processors, production or shipping partners, customs authorities, natural disasters, government action, or labour disputes. Where such an event materially delays your order, you may cancel and receive a full refund.

15. Indemnity

This Section applies only where you are acting for purposes relating to your trade, business, craft, or profession, or where you have acted intentionally or with gross negligence.

You agree to indemnify LESARI against claims, losses, and reasonable costs arising from your breach of the warranties in Section 6 — in particular a claim by a third party that you did not hold the rights or permissions necessary to submit User Content, including a photograph of a child.

Nothing in this Section imposes on a consumer any liability beyond that arising under general law.

16. Governing Law and Jurisdiction

These Terms are governed by the laws of the Republic of Estonia, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods.

If you are a consumer, this choice of law does not deprive you of the protection of the mandatory provisions of the law of your country of habitual residence, wherever that is (Article 6 of Regulation (EC) No 593/2008). If you are a consumer resident in the European Union or European Economic Area, you may bring proceedings against us either in the Estonian courts or in the courts of your country of residence, and we may bring proceedings against you only in the courts of your country of residence (Regulation (EU) No 1215/2012). If you are a consumer resident elsewhere, including the United Kingdom, whether a court in your country of residence has jurisdiction over a dispute with us depends on the procedural rules of that country and any applicable international agreements; this may differ from the position described above for EU/EEA residents.

If you are a business customer, the courts of the Republic of Estonia have exclusive jurisdiction.

17. Changes to These Terms

We may amend these Terms to reflect changes in law, our services, or our business practices.

The current version is always published on this page with its version number and effective date. Amendments apply only to orders placed after the new version takes effect: the version in force when you placed your order governs that order. Where a change materially affects registered account holders, we will give at least 30 days’ notice by email, and you may close your account without penalty if you do not accept it.

18. General

Severability. If any provision of these Terms is found invalid or unenforceable, the remaining provisions continue in full force, and the invalid provision is replaced by a valid one that most closely reflects its purpose.

No waiver. A failure or delay in enforcing any right under these Terms does not waive it.

Assignment. You may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours to a successor in business, provided this does not reduce your rights; we will notify you if we do.

Entire agreement. These Terms, together with our Privacy Policy, Cookie Policy, Children’s Photo Policy, and the order confirmation, constitute the entire agreement between you and LESARI in relation to your order.

Third parties. No person other than you and LESARI has any right to enforce these Terms.

Annex A — Model Withdrawal Form

(Complete and return this form only if you wish to withdraw from a contract to which the right of withdrawal applies. See Section 9.)

To: LESARI OÜ, Kaupmehe tn 7-120, Kesklinna linnaosa, 10114 Tallinn, Estonia — [email protected]

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*) / for the supply of the following service (*):

Ordered on (*) / received on (*): ………………………………………………

Order number: ………………………………………………

Name of consumer(s): ………………………………………………

Address of consumer(s): ………………………………………………

Signature of consumer(s) (only if this form is notified on paper): ………………………………………………

Date: ………………………………………………

(*) Delete as appropriate.